Here are 11 circumstances when you might send follow-up emails, plus templates to make them effective. Include a call to action with an embedded URL when appropriate. or FYI – sometimes get read more than the body of the email. Make your one question specific to what you want – a meeting, yes-or-no response, call time, etc. The one question needs to be so uncomplicated that it’s easy for prospects to reply within seconds. Several questions only make the message inviting for prospects to delete. Don’t complicate it with more than one question.
But a personal, recent connection is much better. Add something to make it feel personalized – at a minimum, a first name. You can be that brief, but if you want to be a bit longer, stop shy of eight sentences. Some experts argue that a follow-up should be just three sentences. And you’ll want to address something specific to each of those (more on that in the template sections).īut these tips will make almost every follow-up email you ever send more effective. You’ll send follow-up email for hundreds of reasons. Continue follow-up monthly with warm leads.Ħ tips for every follow-up email you send.Day 28: Fifth follow-up (Stop messages here if it’s a cold lead with no response).Try a schedule like this after your initial email message: When you’ve had some interaction and responses, but nothing definitive, continue follow-up email until you get a clear, “no” or close the sale. So how many and how often? This guide from close.io can help:įor cold email, send just five follow-ups. Get follow-up email timing, frequency right Conversion rates are 36% higher with prospects who receive five messages before a personal contact than with prospects who get more follow up emails, according to research from Velocify. Send several follow-up e-mails.Į-mail offers unique second, third or more chances to win a sale.īut recognize there’s a sweet spot for followup. But there’s a bigger chance you didn’t build enough intrigue in your first contact.ĭon’t give up. There’s a chance you didn’t get through to the people you needed to reach. You’ve followed up with email – and still nothing.
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